About Us

Usool.pk exists to make fine fragrance simple and accessible. “Usool” means principles and ours are quality, honesty, and value. We curate and craft long-lasting perfumes, attars, and fragrances inspired by timeless classics and modern trends, blended with care and tested for wear. From fresh citrus to deep oud, every scent is described transparently so you can shop with confidence. Whether you’re choosing a daily signature or a special gift, we’re here to help you find your scent without the hype.